The six colors in the primary palette (primary brand colors) are used nearly exclusively on the website, brochures, signage, and annual print publications. Black and white can also take a leading role. Secondary brand colors are used sparingly in these mediums. Under no circumstances should secondary colors become the predominant color. Instead, they are used to improve accessibility and differentiation as accent colors.

The secondary palette (secondary brand colors) provides more variety in other marketing channels, such as email marketing, social media, digital signage, and advertising. While the primary palette remains foremost, the secondary colors are used more freely in these mediums. Additionally, special events, exhibition design, and promotions may warrant generous usage of secondary colors for differentiation.